True Blood draws from the gothic genre to reflect on various social problems. The series brings the ancient figure of the vampire out of the shadows into the public sphere. A large part of the humans soon fears these new (or old?) others with their superhuman strength and their immortality. They forget that these blood sucking vampires used to be humans. Simultaneously, the vampire society is divided into those who want to mainstream,. i.e. drink artificial blood to live among humans, and those who want to experience their full potential without worrying about human lives or any consequences.